5 Ways To Make Your Website More Attractive

Posted on: 29 January 2016

A website for your business is essential in today's electronic age. If you build a high-quality website, you can attract more customers to your business. However, if your website is not up to par, you may be wondering, "How can I sell my website?" Here are five effective ways to make your website more attractive to customers:

Make Your Website Mobile Friendly

Approximately 17 percent of web traffic around the world comes through mobile devices, according to a Statista report. With so many users accessing websites through their smart phones, it is very important to make your website mobile friendly. If your website is not optimized for mobile screens, the content on your website will look distorted. Many people will not come back to your website if it is not compatible with their devices.

Use Simple Language

When users visit your website, they want to read content that they easily understand. If you use too many technological words or too much industry jargon, users may get frustrated and leave. It is best to use simple, conversational language and be descriptive as possible. You can support your content with images to make it even easier to understand.

Make Frequent Updates

If you update your website on a regular basis, search engines will take notice and rank it higher on their results page. Customers will also visit your website more often if you make changes to it frequently. For example, you could post an informative blog or write about an upcoming company event. Try to update your website at least once a week so that customers can get excited about new products, customer loyalty incentives, and so forth.

Choose the Right Colors

The colors you use on your website matter big time. For example, if your company's logo is blue and purple, you should use the same color scheme throughout the website so that your brand is easily discernible. If you use other colors, they will clash. Make sure you read through your website once you've selected your colors. Although it may seem boring to use a standard black, serif text on a white background, you may find that that is the best scenario since certain colors cause eye strain (think pink text on a red background or blue text on a red background).

Break the Text Up in Paragraphs

If you do not separate the text on your website into paragraphs, not many users will continue to read it. Breaking up the text in four to five sentence paragraphs will make it much easier to read. If you have to write more than two or three paragraphs, think about using bold section headings so that readers can easily scan the page and find what they need.

Improving your website will take a little work, but it is well worth the effort. If you follow these helpful tips, you can make your website a lot more appealing to users. If there ever comes a time when you want to sell your website, it will be attractive to buyers.