When Your Online Marketing Is Stagnant: Strategies To Raise Search Engine Optimization

Posted on: 19 April 2017

Online marketing strategies are always changing. While it used to be enough to have a web page advertising your goods or services, this no longer works well for most businesses. The goal of most companies, no matter what their size, is to come up on search engine results. This means that you need to focus on your search engine optimization so that when people are searching for your type of business, you come up in the search results. If you are not getting business from search engine results, it's time to work with a digital marketing company that can help you build your internet footprint. Through a variety of strategies, you will work together to get your business in front of the people in your area who are searching.

Get Your Blog Going

Blogs do more than simply share information or tell stories. In the blog posts that you write, you should be thinking about your search engine optimization at all times. This does not mean that you should write a boring blog post, stuffing in your keyword phrase several times. You want to focus on content that offers value to your customers and gives them a reason to share your post. Boring content won't be shared, and it won't be deemed relevant by search engines.

Link Your Internal Content

The pages and blog posts on your website should be linked whenever possible. For example, if you are writing a blog post about a favorite new menu item, you can link through relevant anchor text to the menu on your website. You want to show that your web pages are interconnected, and this is done through the linking process.

Remove Bad Links to Your Website

You'll want to check to see what types of backlinks are pointing to your website to see if any of the links are bad. Links that come from websites that aren't relevant to yours and links pointing to your website that are from low-ranking websites can decrease your search engine optimization. To remove a bad link, you can contact the administrator of the website that is linking to you. If that doesn't work, you can ask search engines to disavow the link. This means you are asking the search engine to not look at the link when considering search engine results.

If you are struggling with your online marketing, it's time to work with a business that can help you get back into the search engine results.